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Nail the Interview

Interviews are your big chance to make it happen. A lot can ride on the outcome; often there"s not a 2nd chance. But hey, no pressure right? A lot has been said and written about interviews in the past but I continue to receive questions about best practices and tips so it"s obviously a timeless subject. Here are a few pointers to keep in mind, regardless of your level of experience or the type of position you may be seeking. Hit the Library Well we know it"s all about Google now, but "hit google" doesn"t sound as fun. The point is you must do the research. Know the company, their competitors, recent press releases, and as much information on the person interviewing you as possible. Gathering information on management is a good idea even if you"re only meeting with HR so you can speak about the company"s leaders given the opportunity. Practice makes Perfect It sounds corny, but practicing your answers out-loud is very helpful. You need to have your elevator-pitch down, and smooth answers related to the following: Why are you looking? Why did you leave your last position? Why are you interested in this company and position? What qualifies you for this position? What do you like to do outside the office? Behavioral Questions Most interviewers will ask you to relate specific examples of how you have handled certain situations in your career. If you are in management, you can be it will be related to a direct-report, for example. If you"re asked a vague question like: "Tell me a project you worked on where you were proud of the results" you had better be able to nail this. Conversely, be ready to tell the details of a failure in your career, how you handled it, and what you learned. Interviewers eat this up. Nerves in Check No matter how experienced you are, you should be slightly nervous in a job interview. If not, conjur up the adrenalin that accompanies those feelings so you can stay sharp and focused. The point: use it to your advantage. You shouldn"t seem skittish, so if you tend to become overly nervous, just keep taking deep breaths. The physiology behind this does in fact work. But the last thing you want to do is appear too relaxed or laissez-faire. Eyes bright, sitting up straight, hands folded or being used to write notes on your notepad. These basics will never fail you. Panel Interviews Everyone hates them. So do I, in fact. But panel interviews will occur and you should be prepared for these as well. A good tip: on your notepad, write down the names and titles of everyone and their seating positions so you can quickly reference throughout the interview. Your brain should be working on answers to their questions and not remembering who is who. Without this distraction, simply proceed as in a one-to-one. Make frequent eye contact, equally with all.


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Among other things, it is important to realize the difference between network or affiliate marketing and a franchise. When you offer an affiliate or network opportunity, there is often no proven track record of vending success. On the other hand, when you offer someone a franchise opportunity, you are giving them some assurance that you have a proven formula for financial successes. As a result, internet based business development may be better served if successful vendors begin taking advantage of the franchise model.

Consider that you will always need to find newer or better search engine optimization methods. Over the years, this has increasingly favored measuring how many other relevant sites point to yours. Even if you are spending $10.00 per domain name, and have dozens of them registered, chances are some of them are not as well developed as others.

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On the other hand, if you own all of these domain names, you can resell, or rent them to franchise partners. They, in turn will have the responsibility of building their site according to your corporate specifications. Since they will be trying to make a profit, they will be motivated to give more time and attention to each domain name than you are able to.

Once the sites are built, you can also build a powerful set of linking structures to help everyone gain in search engine ranking. In addition, as more individuals land on each website, your franchise logo will gain more household recognition. This, in turn, will make it easier for each franchise participant to earn the trust of potential customers. As with non-internet based franchises, you will have an opportunity to see first hand why people will shop with a chain like Wal-mart as opposed to a less recognized department store.

You can also offer franchise applicants everything from drop ship services to internet marketing tips and pointers. As with a more traditional franchise, you can even charge a fees and commissions for the usage of your logo and branded literature on their website. That said, you will need to consult with a lawyer to make sure that you are in accordance with all state and federal guidelines.

Without a question, today the franchise model is useful for more than replicating a sandwich or golf club repair shop. It can be used for everything from electronic resales to the sale of home craft items. Chances are, if you give it some though, you can think of dozens of online businesses that are successful and replicateable in the franchise format. If you have already built a successful and profitable web based presence, you may even want to consider charging others a fee for using your proven successful methods.

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